Located in the village of Woodbastwick in Norfolk, Woodforde’s Brewery is a byword for consistency and excellence amongst brewers of cask conditioned ales and their customers. The brewery produced its first commercial brew in 1981 and in 1996 its famous Wherry Bitter became CAMRA Supreme Champion Beer of Britain – the ultimate prize in the brewing world.
The Problem
Today, Woodforde’s Brewery is one of the largest and most respected new cask ale brewers satisfying a growing demand for individually crafted real ales. Serving customers across the UK, Woodforde’s needed a national distribution solution with guaranteed next day deliveries to sustain this fresh, live and unique product.
Our Solution
Anglia Freight has been working with Woodforde’s Brewery for almost ten years. Delivering throughout Norfolk and across the UK, Anglia Freight provides a fast and efficient service via the Palletline nationwide palletised distribution network, distributing both bottled and cask ales while collecting the empty casks and returning them to Woodforde’s as part of a specially designed ‘round robin’ service.
“It all works smoothly and effectively. We rely on Anglia Freight and Palletline for over 60% of our total distribution requirement,” stated Dennis Nudd, Managing Director of Woodforde’s Brewery. “The return leg delivery of empty casks also makes life easier for our wholesalers, who may be guesting our beers anywhere in the country and matches our requirement to achieve a more energy efficient solution in line with our commitment to conserving natural resources.”
As well as being a ‘green’ solution, this approach is further enhanced by our technology which plays a major role in both customer service and product security, says Geoff Moulton from Anglia Freight. “Online booking enables Woodforde’s to enter jobs directly into the system, while PODs are scanned directly to the web, saving time and money for everyone.”
For more information, please visit www.woodfordes.co.uk